Creating a modern long-form sales page for a B2B company
I designed a comprehensive landing page for a security technology company, implementing classical direct-response copywriting principles through a modern, clean design system. The challenge was balancing extensive technical information with visual clarity and conversion optimization.
Company
B2B technology
Surveillance systems
Services
Landing Page Design
Information Architecture Design
CRO
The challenge
Security.fi needed a landing page that could handle extensive technical content while maintaining modern design standards. The AI surveillance system had numerous advanced features that required detailed explanation, but traditional long-form sales pages often feel outdated and overwhelming.
I had to create a page that included all necessary conversion elements and trust, while maintaining visual appeal and readability across devices.
A more thoughtful approach
Rather than cramming information into dense text blocks, as is the case in many sales pages, I structured the page using modular content sections that each served specific conversion purposes.
Each content block was designed to advance the sale. From establishing credibility, to addressing specific objections, to building urgency. The visual design supported the sales narrative without overwhelming users with information density.
A modern implementation of sales fundamentals
The page implements classical direct-response elements through contemporary design patterns. Social proof appears in clean testimonial cards rather than text walls. Technical features are presented through visual comparisons and benefit-focused headlines rather than specification lists.
Pricing transparency appears early to build trust, while the guarantee and risk-reversal elements are prominently featured to reduce purchase friction. The 24/7 monitoring service becomes a differentiator rather than just another feature through strategic positioning and visual emphasis.
Multiple conversion paths accommodate different user types, allowing quick decision-makers to find CTAs early, while research-oriented prospects can consume detailed technical information before converting.
The results
50% CTR from cold traffic
10% CR
Seamless & clean UX
Get in touch with me or look at my other work
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